Reviewing in ELT publishing
Over the past few weeks, I've been reviewing materials –
it's one of those jobs within ELT publishing that doesn't get talked about much,
but which can be surprisingly satisfying and useful for career development …
whatever stage of your career you're at.
By reviewing, I'm not talking about writing book reviews
of already published materials, I'm referring to work that goes on before publication. Draft materials are sent out to reviewers to
get feedback on as part of the process of development. Exactly who, how and
when will vary depending on the type of title and also depending on the
publisher and publishing schedule. I can only talk about the reviewing I've
experienced both as a reviewer and as a writer on the receiving end of
reviewers' feedback.
What is the job of a reviewer?
The first thing to say is that reviewers are not editors.
Editors work closely with writers to help develop the content, the format, the
style and then along the line, to nit-pick the details and polish up the
manuscript. Reviewers, on the other hand, are much more at arm's length and
provide an outside perspective on the material.
Often in ELT, reviewers will be practising teachers
working in the target market(s) for the book who are ideally placed to comment
on how well the materials are likely to work with their students. They may pick
up on issues that would never have occurred to the writers or editorial staff.
Reviewers can also be specialists in a particular area brought in to assess the
material from a specific angle. I've acted as a specialist reviewer looking at vocabulary using my corpus skills, at content designed to teach
academic skills or at whether material hits the mark preparing students for a
particular exam. From a slightly different angle, I've also written reviews of
published material for publishers who are planning new editions and thinking
about what to change.
The number and type of reviewers will vary as will the
stage at which they review the material and how much they're asked to look at.
Reviewing may be a one-off process or it may be repeated. And how much of what
the reviewer says will reach the authors will vary too. As a writer, I've had
instances where the full reviewer's report was sent to me directly, but more
often it's been filtered through an editor. And of course, the feedback that comes from different
reviewers is often wildly contradictory, but that's a subject for another day!
What makes a good
reviewer?
When a publisher asks someone to review material, they
will typically provide a fairly detailed brief, often a set of specific
questions that they'd like the reviewer to answer. They're not looking for a
long rambling report on what you think of the material in general and what they definitely
don't want is a list of typos and suggestions for better wording! A good reviewer
addresses the specific issues they've been asked to look at, giving clear
explanations, reasons and examples to back up the points they make – including,
if possible, both positive and negative points. Of course, the writer/publisher
wants to know about any potential problems with the material, but they also
want feedback on what you like, what you think your students will like or what
will work well in the classroom. There will often be space for extra comments
outside of the target questions, but here the key is to be selective. Comment
on those things that really stand out and seem significant, don't get caught up
in minor details – which, after all, might change anyway in the edit.
Why review?
Reviewing may not be the glamorous end of the publishing
process – if you're lucky, you'll get your name in a tiny credit on the back
page – but it can be surprisingly rewarding.
For teachers hoping to get into ELT writing, it's one way to get a foot in the publishing door. It's a way to build up contacts and being seen to produce a professional, well-informed report, to brief and on time is a good starting point for putting yourself forward for other work. More importantly, though, I think it's a good way to gain insight into the publishing process. The kind of questions that the publisher asks can give you an insight into the concerns and considerations around published ELT materials that may not be the same as those for materials you create for your own classes.
For me though, the most useful part of being a reviewer,
whether you’re a newbie or have been writing for 20 years, is the process of
reading someone else's material and really thinking about how it works. You
don't just look for what works and what doesn't on an intuitive level, but you
have to think about why and how you're going to explain that. It makes you
realize just how many different balls an ELT writer is trying to juggle all at
the same time … how language works, how learners learn language, skills, vocab,
grammar, pronunciation, what's interesting and engaging, what's motivating,
what works in the classroom, in one context or across different contexts, authenticity,
consistency, adaptability, level, age, education systems, learners' aims, exams
and testing, diversity and inclusivity, what will be approved by ministries of
education, what will sell, timing, layout, page fit, different media,
permissions … And of course, it's not surprising that sometimes they're going
to drop some of those balls!
Recently, I've been lucky enough to be involved in
reviewing some new materials on an on-going basis, looking at each unit as it's
written. The material is by some very experienced authors for whom I have a lot
of respect. Lots of things are pretty much as I'd have done them myself, but
I'm always coming across stuff that I wouldn't necessarily have thought of –
clever little additions or approaches that work really well to address a
particular issue, that I'm mentally filing away to use myself at some point in
the future. And of course, there are also the things that don't quite work, or
more often, that are just missing, which mean I have to stop and think about
how to explain, to justify, to exemplify my feedback. Sometimes I start to add
something to my report then delete it because I decide it's not important or
that actually something that comes later overrides my point. Sometimes, a point
that initially seems quite minor makes me realize there's actually a wider
issue to be addressed.
All in all, reviewing can be a fascinating process to be
involved in and for me, it's a really valuable part of my working mix.
Labels: CPD, elt publishing, feedback, reviewing
posted by The Toblerone Twins @ 11:59 am
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